TruVal is a valuation lead generation tool for agents that never thought they’d want one!
It is a landing page for your marketing and social media that’s customised with your branding and your message.
It won’t give potential vendors unrealistic expectations, it won’t work for timewasters and it won’t damage your professional reputation.
It’s real purpose is to generate proper valuation appointments.
Why TruVal?
Put a link on your website, social media posts and email footers to your customised TruVal website landing page. Potential Vendors will be drawn to it by the offer of an “instant valuation estimate”
But…TruVal will try to convince them to book a valuation appointment instead.
It does this by repeatedly explaining the inadequacies of its ‘Valuation Estimate Algorithm’, then pushing for and hopefully booking a face-to-face “5-star” valuation appointment.
If Potential Vendors won’t go for a ‘5-star’ face-to-face valuation, TruVal promotes the ‘4-star’ Remote Valuation option – they upload photos or videos and you call to ‘discuss’ (or better still, have another go at booking that face-to-face valuation)
If Potential Vendors won’t go for a ‘5-star’ face-to-face valuation, TruVal promotes the ‘4-star’ Remote Valuation option – they upload photos or videos and you call to ‘discuss’ (or better still, have another go at booking that face-to-face valuation)
If they really insist on an ‘Instant Estimate’ they have to prove they own a property in one of your chosen postcode areas. So no timewasters that live out of your area, no nosey neighbours and no purchasers looking to get ammunition to reduce an offer!
(the ‘prove you own it’ functionality can be switched off is required but almost all TruVal landing pages have it switched on)
and they are made to understand why ‘Instant Estimates’ can’t be relied upon, using your choice of words to explain the process, the problems and the potential for inaccuracy before revealing its ‘computer generated estimate’ with yet another set of caveats and disclaimers.
By the time potential vendors see a valuation estimate it will be clear that the figure they are seeing is just a computer’s guess and so won’t damage their impression of you.
and they are made to understand why ‘Instant Estimates’ can’t be relied upon, using your choice of words to explain the process, the problems and the potential for inaccuracy before revealing its ‘computer generated estimate’ with yet another set of caveats and disclaimers.
By the time potential vendors see a valuation estimate it will be clear that the figure they are seeing is just a computer’s guess and so won’t damage their impression of you.
it then seeks to engage with the Potential Vendors –asking them to ‘help us make this valuation accurate’ by specifying their improvements and, most important, the price they had in mind – gold plated information!
Finally, it encourages them to book a “5-star” face to face valuation or at least a “4-star” remote valuation and they won’t hold a rubbish instant estimate against you.
It deliberately doesn’t send the Potential Vendors anything – definitely not a poor quality email with a poor attempt at your branding that reinforces that poor, inaccurate ‘instant estimate’.
Instead, your team just get ‘magic emails’ with valuation leads that they follow up in the way that they (or you) see fit. (Hopefully, they’ll pick up the phone!)
As a result, your staff don’t need any training or special skills.
Of course if you really want to add the leads to mailing campaigns, TruVal can link to spreadsheets, mailing software, CRMs etc using Zapier. Remember, though, that a combination of ‘prove you own it’ and ‘not in our area’ functionality means you’ll get small volumes of high quality leads and so each can be given personal attention.
It deliberately doesn’t send the Potential Vendors anything – definitely not a poor quality email with a poor attempt at your branding that reinforces that poor, inaccurate ‘instant valuation’.
Instead, your team just get ‘magic emails’ with valuation leads that they follow up in the way that they (or you) see fit. (Hopefully, they’ll pick up the phone!)
As a result, your staff don’t need any training or special skills
Behind it, there’s an admin panel for you to review valuation requests and change the settings. For example, you can change the text, the colours and the backgrounds. You can do things like send Dave at your Bath Office all the valuation requests from the Bath area and keep the Bristol requests for yourself.
Have a look at the Support & Setup Pages for more info.
So that’s Truval!
Have a look at the Truval Story for the background to the thinking and research that’s gone into the product. Watch the Video. Play with the live TruVal Demo Find out how to integrate and setup TruVal in the Support section. Call me with any questions. When ready, Subscribe without long term commitment.
Let me know what you think of it!
Mike
